Content marketing is an effective way to introduce your firm to new prospects by showcasing your expertise and thought leadership. Rather than a “hard-sell”, content marketing is about providing your potential clients with valuable thought leadership that builds trust.

This webinar will equip you with the knowledge to implement a successful strategy for you firm that attracts clients and strengthens you brand.

This webinar will cover:

  • How to develop your thought leadership marketing strategy
  • Producing the right content for your audience.
  • Amplifying the reach and maximising the impact of your content
  • Tracking and measuring ROI

* Practitioners residing in WA will have to submit an application for CPD approval to the Legal Practice Board of Western Australia at a fee of $60*

Presented by Tory Ishigaki

Content & Communications Manager - InfoTrack

Tory is InfoTrack's resident content marketing guru and has been managing content, communications and public relations at InfoTrack since 2015. During her time at InfoTrack, she has turned content into a lead-generating channel that brings in thousands of downloads and hundreds of press mentions to contribute to InfoTrack's growing online presence and industry reputation.

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